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SFPA Submits Comments on the FTC’s Green Guides

SFPA Submits Comments on the FTC’s Green Guides

Washington, April 24, 2023 – The Sustainable Food Policy Alliance (SFPA) today submitted comments to the Federal Trade Commission (FTC) regarding its Guides for the Use of Environmental Marketing Claims, also known as the Green Guides.

The comments state: “The Guides are an important resource for both consumers and companies as they navigate environmental marketing claims within a very complex and quickly changing technology landscape. Our hope is that the comments gathered by the FTC in this review strengthens the Guides, provides much-needed clarity on the topics identified, and sets up a framework that supports existing and future innovation in environmental practices.”

Read the full comment here.

About the Sustainable Food Policy Alliance
The Sustainable Food Policy Alliance seeks to accelerate the pace of change in the food industry through individual company leadership and collective support for public policies that raise the bar and inspire further action in this critical journey. As some of the world’s best-known food companies, founding members Danone North America, Mars, Incorporated, Nestlé USA, and Unilever United States recognize our responsibility to drive positive change for the people who use our products, the people who supply them, and the planet on which we all rely. To learn more about the Sustainable Food Policy Alliance, visit

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